A SNEAK PEAK…at PhotoGanic & local SA brand Non-European‘s


Friday 25 July @20h00 at Cape Town International Convention Centre (CTICC) the Mercedes Benz Fashion Week Cape Town will play host to our super HOT S/S 2015 collaboration with local South African brand Non-European.
Working with photographs of indigenous flora by Cape Town Artis Barbi Hanan, PhotoGanic designed some an gorgeous range of floral prints, which have been digitally printed, using eco-water-based inks, onto 100% Cotton Handloom fabric & 100% organic Cotton Interlock knit fabric, from the PhotoGanic | Organic Fabrics Range.

and here is a sneak peak of what you can expect… 

Flora: Hoa & Osteosperman. Design printed onto LACEY Handspun Handwoven | 100% Cotton  & Non-Violent Silk Fabrics

The HAND LOOM fabrics may not be made from 100% organic  cotton / certified, but they are created in an eco-friendly manner and the centre where they are aims at developing new techniques of producing totally eco-friendly cotton fabrics using natural dyes which are free from pollution problems generally associated with synthetic dyes and meet the required quality (colour fastness) standards.

  • Spinning cotton yarns  using solar energy.
  • Weaving yarns into fabrics on hand looms.
  • Dyeing handloom fabrics using natural dyes.
  • Provides employment to rural people and artisans
  • It has traditional significance in India & the world over
  • Alternative substitute work plan for cotton farming families
  • Upholding ancient tradition representing freedom

Cant wait to show you the outcome TOMORROW!
Chat again Soon!

Just a quick heads up from PhotoGanic …

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We thought we would just poke our little heads up to say HELLO! Some of you may have noticed that we have been a little quiet for the past couple of months. Well….. have NO FEAR! We are not lost, nor wandering an aimless path in the shadowlands, nor have we been lavishly lazing around in the Bahama’s sipping on Pina Colada’s (wiiiish). No, I SAY NO! Precisely the opposite in fact. 
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Here at PhotoGanic | Organic Fabrics, we have been hard at work ‘thinking up & making real’, all kinds of exciting things!
‘Things’ we are just Tres Excited to introduce to you Very Soon!

A clue, you say? 
OK. Well if you insist… think along the lines of …

  • Soft & luxurious new Organic Knits & Wovens
  • Multi-coloured Herbal Dyed Hand Loom Fabrics- we are no longer surrounding ourselves with just white & greige. Its colours time! It is a rainbow nation after all 😉
  • Sophisticated Ladies Attire – Think BRAVE, Think BOLD & Obviously Think PRINTS!! and yes, think FASHION eeeeee!
  • New natural imagery textiles for all your product design needs
  • AND! A squeaky clean new logo look & feel

… ALL brought to you from our brand new & improved WEBSITE, with its very own ONLINE STORE, making it quicker, easier & all the more fun & interactive to get designing with PhotoGanic | Organic Fabrics!

On a More Current Note –

PhotoGanic has also recently collaborated with a local South African sustainable brand NON-EUROPEAN to create some glorious textile designs on organic fabrics for their latest collection.
Textile designs were designed & printed by PhotoGanic, using exquisite photographic imagery captured by Artist Barbi Hanan. The finished design’s are Printed onto a selection of Organic Knits & Woven Fabrics from PhotoGanic’s Organic Fabric Range.The official launch of this collaborative collection will be taking place at:

Cape Town Mercedes-Benz Fashion Week 
@ the CTICC,
Friday 25 July
@ 20h00. 

See the invite below, & hope to see you there … if you cant make it on the night, be sure to follow our updates for all the pics after the event!
(and the image on the invite will give you a hint of just how beautiful the designs really are! )


So, until next week! Stay Warm & Remember, Always, Aim to Sustain! : )

On 24th April last year, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Social and environmental catastrophes in our fashion supply chains continue. 

Fashion Revolution Day says enough is enough.

Fashion is a force to be reckoned with. It celebrates, provokes, and entertains. And, from April 24th 2014, it’s going to do even more. Because we’re turning fashion into a force for good


Be curious. Find out who made your clothes — from who spun the threads, to
who sewed them together, to who grew the cotton in the first place.

Your clothes already tell a story about who you are.
Now they can tell a better one.

BE CURIOUS : why we need a Fashion Revolution Day HEREFIND OUT : get involved HERE

DO SOMETHING : wear your clothes #insideout 

Images and info courtesy of : http://fashionrevolution.org/  |  http://foreignpolicyblogs.com/  |  http://www.bloomberg.com/

In 2009 Swiss organisation Helvetas ran a campaign in close collaboration with Swiss textile brands in order to influence the consumers buying habits.
To question why consumers buy organic food but are not concerned about organic when buying textiles.

They set up a website with an interactive google map where stores that sold organic cotton garments could register and showcase their product range: http://www.bio-fair.ch/ (restricted to Switzerland)They launched public discussions and invited governmental representatives and NGOs, brands, to discuss reasons for buying organic textiles.

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During this time, Helvetas launched a very successful poster campaign inviting consumers to ask themselves whether they just ask for organic when buying food and inviting them to “Ask for organic when buying t-shirts, too”.

This is a question everyone should be asking themselves when shopping for garments. We need to become aware not only of where our food comes from, but WHERE our clothes come from?

PhotoGanic | Organic Fabrics , along with other global sustainable brands is continuously finding ways to communicate what happens on all levels from farm to fibre to storefront. It is important that YOU know, it is your right!

It is not only an environmental issue, but a social issue! 
Images and info courtesy of : www.helvetas.org

The first Scandinavian library for innovative and sustainable fabrics, The Fabric Source, opened in Copenhagen February 24th and PhotoGanic | Organic Fabrics South Africa are proud to be a part of this new resource for international designers, production managers and buyers.
The Fabric Source is the first Nordic sustainable fabric platform. It is a physical showroom located at the Design Society, starting up with about 800 samples of fabrics with a sustainable approach created to offer the fashion- and textile industry a way into the jungle of making choices for a more sustainable future.The Fabric Source is a joint initiative lead by the Danish fashion Institute (DAFI), Nordic Initiative, Clean and Ethical (NICE) in partnership with a range of founding partners including CLASS, Source4Style, Ethical Fashion Forum and other leading suppliers of cutting edge materials and important knowledge partners and expert organisations, of which PhotoGanic is one.

We know that sustainability begins with the choice of materials and that the industry seeks guidance and knowledge in this area. The Fabric Source is a giant step toward helping the industry in a more sustainable direction,» says Eva Kruse, CEO of Danish Fashion Institute.

All info & imagery courtesy : http://www.nordicfashionassociation.com/project/fabric-source

slow logo

We all have that one item of clothing in our wardrobe that is very special to us. A piece of clothing that is good quality and that we never want to part with. Most closets however are packed with trendy, seasonal items that then get replaced by the newest trend! All those clothes pile up on landfills, as the fashion cycle has just become so unbelievably fast.
The consumption rate is simply not sustainable for the planet anymore and THIS  is where slow fashion comes into play.

Key Concepts of SLOW FASHION

  • Opposition to mass-produced fashion and praising personal style
  • Sustainability as a core value in the garment’s lifecycle
  • Raising awareness about the negative impacts of the fashion industry on workers, communities, and ecosystems
  • Quality over quantity
  • Promoting conscious consumption rather than frivolous over-consumption
  • Support for smaller businesses, fair trade, and locally-made clothes
  • Slowing down the supply chain to reduce the number of trends and seasons
Slow fashion means buying less and appreciating and caring for your clothes. It is about buying items that we value and want to show off often. It is about creating items based in the understanding of where they come form and how they are made. If we eventually do want to part with them they can be recycled, brought to second hand shops or be swopped.So to put it simply, slow fashion is not boring, it is exciting!. It is about being innovative & appreciating your wardrobe, about feeling good… and knowing that your new t-shirt had minimal impact on the planet and her people and will last you a very long time.We at PhotoGanic Organic Fabrics have taken the SLOW FASHION PLEDGE, have you?Info & Imagery courtesy of: http://www.notjustalabel.com/  |  http://slowfashionforward.org/  |

Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new investigation released on 14 January 2014 by Greenpeace East Asia.
'Detox Our Future' Mexico

Testing was carried out on products sold by 12 brands across the industry, including American Apparel, GAP, Primark and Nike for the report “A Little Story About the Monsters in Your Closet

The findings revealed levels of hazardous chemicals in clothing made for children, who are particularly vulnerable to their the effects.

Chih An Lee, Detox Campaigner at Greenpeace East Asia, said:
“This is a nightmare for parents everywhere looking to buy clothes for their children that don’t contain hazardous chemicals. These chemical ‘little monsters’ can be found in everything from exclusive luxury designs to budget fashion, polluting our waterways from Beijing to Berlin. For the sake of current and future generations brands should stop using these monsters.”

Textiles Factory Wastewater in China

Every brand tested was found to have products containing hazardous chemicals. Among the results one adidas swimsuit contained higher levels of PFOAs than permitted in their own Restricted Substance List, while printed fabric on a Primark children’s t-shirt contained 11% phthalates [7]. Once released into the environment, many of these chemicals can have adverse impacts either on human reproductive, hormonal or immune systems.

China remains the world’s largest textile producer and chemicals consumer and Greenpeace is calling on the government to help stop the use of hazardous chemicals in the textile industry.
Greenpeace’s Detox campaign calls for major clothing brands to commit to zero discharge of all hazardous chemicals by 2020. 18 major companies have already made landmark Detox commitments and many, such as Valentino, Mango and Zara, are making significant progress towards their goals of supply chain transparency and chemical elimination.Be sure to visit the Little Monsters website to find out how we can put the pressure on brands to DETOX

And read the Little Monsters Field Guide to Hazardous Chemicals

info & images courtesy of http://www.greenpeace.org/

MArket day

PhotoGanic was proud to throw its very first Festive Summer Fair just in time for Christmas 2013 …
AND Just in time …
To fare us well for our imminent Brand-Adventure to London in April 2014!!
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UK flag
We are taking this distinctive Photography Design Brand & Organic Fabric Range to new heights & further fields as we enter the next phase of our life. We are off to rub shoulders with some of the best in ethical fabrics & the organic value chain, so that we can bring you the latest on whats cooking & good looking & obviously the best for thy planet & its people.
It will be business as usual on the ground in in Cape Town & the rest of South Africa, with our newest member Alana Dynowski running production & logistics locally. So have no fear we are still your one stop organic | printing | fabrics stop in South Africa. And will soon be able to more accessibly supply our current & potential clients in the UK & Europe!

In July this year PhotoGanic Organic Fabrics became a Fellowship Member of the SOURCE Ethical Fashion Forum, which is based in London UK. Through this platform we are FELLOWSHIP 500 LOGO
not only able to supply our organic fabric range to a global market of ethical fashion pioneers, but we have ‘met’ so many like minded people, with our same shared vision. We are proudly South African and our aim is to enhance the global network’s understanding of just how much is on offer in terms of talent, craftsmanship and available services in the textile industry, particularly in the sustainable sector in our beautiful & bountiful nation. We aim to grow the trade links and open more channels in the sustainable textiles sector, enhancing opportunities &  hence increasing the export of proudly South African ethical, sustainable and organic fabric based products, to the global market.

So let’s work together to grow the sustainable textile industry in South Africa, we welcome you aboard with open arms and we are always here to help!

A textile fiber made by extracting cellulose from citrus fruits. The idea was born, in collaboration with the Polytechnic University di Milano (through a research and development process in their chemistry lab materials, which lasted almost one year).  Adriana Santanacito, a young italian designer was the first to use this fabric in here 2013/13 fall/winter range. 

When in contact with the skin it is said to release vitamins A, C, and E a result of natural citrus oils that are embedded in the fabric. This new a new material that combines innovation and responsibility & is one solution to the growing problem of citrus-waste disposal in southern Italy.

Orange fiber quote

Info & imagery courtesy of : www.orangefiber.it